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                                                 <h1 class="art-logo-name"><a href="../index.html">Yaathra</a></h1>
                                                                         <h2 class="art-logo-text">The Best Way to Enjoy Sri Lanka</h2>
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                                <h2 class="art-postheader">Sri Lanka Map
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        <p style="text-align: center;"><span style="font-weight: bold;">The famous explorer Marco Polo of the 12th Century wrote that Sri Lanka is the finest island in the whole world. For centuries it had been a great tourism destination particularly for European Travellers. However the 30 year long internal conflict and terrorism had a negative impact of Tourism and the growth of the industry got stagnated. However after the end of the conflict in 2009 the country’s tourism prospects look promising. In 2010 immediately after the end of the war Sri Lanka had a growth of 46% in Tourism arrivals. From 2009 to 2011 the Tourism arrivals got doubled with the number of arrivals reaching 855,975 as at end 2011. The advantage of Sri Lanka as a Tourism destination is threefold. Firstly it is an authentic Tourism destination. Secondly it is a compact island of 65,610 sqkm where a tourist can travel the length and breadth of the country within a few days, thirdly the diversity of the tourism product is unparalleled . For the simplicity of communicating the diversity of Sri Lanka in 2010 the tourism authorities started positioning the country around 8 different products namely; beaches, heritage, wildlife, scenic beauty, mind and body wellness, festivals, sports and adventure and Essence. The Essence of Sri Lanka include what is unique to the country such as its people, art and culture, spices, tea, gems, handy crafts etc. Many people attribute the success of establishing a clear value proposition and a communication strategy for Sri Lanka tourism to Dr Nalaka Godahewa who assumed duties as chairman of Sri Lanka tourism in mid 2010.</span><br /></p>
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